Newsroom

4 June 2025

As the Quebec government deepens its economic diversification toward Europe, including a major delegation to the Paris Air Show this June with over 100 companies, U.S. exporters should not interpret this shift as a rejection of North American partners. On the contrary, it’s a clear signal: business relationships must now be actively maintained and politically supported. Full article on Premier Legault’s European shift. 

Quebec remains a key market. But with trade tensions, evolving procurement priorities, and geopolitical uncertainty, access must be protected, not taken for granted.

Why it matters for U.S. exporters

Quebec’s trade environment is shifting. Local sourcing, political alignment, and strategic positioning are becoming critical factors for suppliers and exporters. Companies that want to retain or grow their Quebec footprint need to:

• Understand the province’s current economic priorities (green transition, industrial security, energy strategy);
• Reconnect with key political and economic decision-makers;
• Proactively demonstrate their strategic value as long-term partners;
• Navigate a distinct policy and regulatory ecosystem, sometimes different from Ottawa’s.

How Bolero can help

With a presence in Montreal and Washington DC, Bolero supports U.S.-based companies that want to:

• Maintain market access and mitigate political risk in Quebec;
• Build institutional relationships with key government actors at the provincial level;
• Position themselves in line with Quebec’s policy priorities and industrial strategies;
• Craft compelling narratives for use in government, media and B2B settings.

In a fragmented trade landscape, those who invest in influence and dialogue will lead. Markets shift, but trusted partnerships endure. With the right strategy, your business can remain a partner of choice for Quebec.