To inform you
and to inspire you.
Buy Canadian’: Why the Private Sector Must Act Now
29 September 2025
The Canadian government is poised to take a decisive step with the implementation of a “Buy Canadian” policy. Announced in the upcoming federal budget and set to be fully in force by 2026, this policy will transform how businesses interact with the state, a major player in Canadian supply Concretely,...
The Fourth Solitude
16 September 2025
With a sharp gaze, in her forties, and ready to make Quebec shine, Caroline seemed to have it all: an innovative product, supportive investors, and loyal customers. Yet she came to see me exhausted. “I don’t understand anymore,” she admitted. “We’re doing everything right, we’re exporting, but the State keeps...
The State: An Economic Player. And You—What Role Do You Play?
2 September 2025
We often think of government as a regulatory body or a source of funding. But the State is much more than that: it is a buyer, a legislator, and a potential partner. For businesses, understanding this reality opens unexpected channels of growth. The State: More Than a Funder Yes, subsidies...
PR as a springboard to position a leader as an industry expert
28 August 2025
In a competitive business environment, having a good offer alone isn’t enough to stand out. The credibility of an entrepreneur or manager also depends on their ability to become a reference voice in their sector. That’s precisely where public relations (PR) play a strategic role: turning leadership into visible influence....
Unlock financing with PR
20 August 2025
Securing funding is often framed as a matter of numbers, returns, and financial projections. Yet many strong projects fail to convince—not because they’re flawed, but because they’re misunderstood. In a landscape where decision-makers juggle countless proposals, the right message at the right time can make all the difference. At Bolero...
Three Mistakes That Weaken SME Communication
12 August 2025
SMEs have an advantage that large corporations envy: they are close to their communities. Accessible, human, and rooted in their territory, they naturally inspire trust. This authenticity is a valuable asset in public relations. When leveraged effectively, it can create real connections with clients, partners, and even decision-makers, building a...
Before Breaking Ground: Why Strategic Communication Should Come First
6 August 2025
A promising project — whether it’s a business expansion, a real estate development, or a major organizational shift — begins long before any work takes place. It takes shape in conversations, internal alignment, and market perceptions. And that’s where communication comes in. At Boléro, we know that a strong project...
Five Reasons Why SMEs Should Speak Up
30 July 2025
In a world where large corporations often dominate media and political space, SMEs sometimes hesitate to make their voices heard. And yet, they have everything to gain by speaking out publicly—sharing their reality and joining conversations that shape our collective future. Whether it’s about economic challenges, regional development, workforce issues,...
Understanding Canada’s Digital Services Tax Act
27 June 2025
Adopted on June 20, 2024, Canada’s Digital Services Tax Act (DST) is already making waves both domestically and internationally. It has even led to the suspension of trade negotiations between the United States and Canada. At Boléro, we help you grasp the tangible impacts of this legislation—whether in terms of...
Vogel Group and Bolero Strategies Announce Cross-Border Strategic Partnership
16 June 2025
Vogel Group and Bolero Strategies Announce Cross-Border Strategic Partnership Montreal and Washington, D.C., June 16, 2025 – In response to the growing complexity of economic, regulatory, and political issues between Canada and the United States, Vogel Group and Bolero Strategies have formed a strategic partnership. This alliance aims to support...
A potential Buy Canada Act?
13 June 2025
Minister François-Philippe Champagne mentioned this week the potential creation of a "Buy Canada Act". This future policy would aim to prioritize Canadian companies in federal procurement, as part of an industrial recovery strategy inspired by the American Buy America Act. Objective: Strengthen the Local Economy The government would seek to...
Engaging with Quebec to Protect Market Access
4 June 2025
As the Quebec government deepens its economic diversification toward Europe, including a major delegation to the Paris Air Show this June with over 100 companies, U.S. exporters should not interpret this shift as a rejection of North American partners. On the contrary, it’s a clear signal: business relationships must now...












